New Primal Coupon Codes & Deals - Daily Deal Here
FREE SHIPPING ON ORDERS $75+
Deal Activated, no coupon code required!
FREE SHIPPING ON ORDERS $75+
Expires: No Expires
Submitted: 21 minutes ago
10% OFF – Chicken & Maple Mini Sticks – 15 Sticks
Deal Activated, no coupon code required!
10% OFF – Chicken & Maple Mini Sticks – 15 Sticks
Expires: No Expires
Submitted: 21 minutes ago
10% OFF – Rotisserie Chicken Sticks
Deal Activated, no coupon code required!
10% OFF – Rotisserie Chicken Sticks
Expires: No Expires
Submitted: 21 minutes ago
10% OFF – Chicken & Maple Mini Sticks
Deal Activated, no coupon code required!
10% OFF – Chicken & Maple Mini Sticks
Expires: No Expires
Submitted: 21 minutes ago
Save Up To 10%
Deal Activated, no coupon code required!
Save Up To 10%
Expires: No Expires
Submitted: 21 minutes ago
New Primal Review 2026: Jason Burke’s Clean-Label Meat Snacks — In 10,000 Stores and Still Growing
Reviewed by Vuong Phuc · Published 05/14/2026 · Last updated 05/14/2026
Disclosure: This page contains affiliate links. We may earn a commission when you purchase through our links at no additional cost to you.
Quick Summary
Best For | Paleo, gluten-free, Whole30, and clean-eating consumers seeking grass-fed beef and all-natural poultry snacks with minimal processing and transparent ingredient labeling |
Not Ideal For | Budget-conscious shoppers, buyers seeking maximum protein per dollar, or those requiring international shipping |
Key Advantage | Stocked in ~10,000 retail locations including Whole Foods, Walmart, Kroger, and Amazon; ranked #15 among Instacart’s top 75 fastest-growing emerging brands in 2024; founded and led by named CEO Jason Burke |
Price Range | Approximately $7.59 for single packs up to $24.95 for multi-count; protein per serving ranges 5–10g depending on product format |
Deal Status | We’ve handpicked the most relevant active deals for you above — simply click to apply. |
About New Primal
New Primal (formerly The New Primal) is a Charleston, South Carolina-based clean-ingredient snack brand founded in 2012 by Jason Burke — who started making grass-fed beef jerky on a countertop dehydrator in his Daniel Island condo. Now stocked in approximately 10,000 retail locations — including Whole Foods, Walmart, Kroger, Amazon, and Thrive Market — and ranked #15 among Instacart’s top 75 fastest-growing emerging brands in 2024, the brand has scaled significantly. Backed by $21.2M in total funding, the lineup has expanded from meat sticks and jerky into Snack Mates (kid-sized formats), sauces, marinades, condiments, and salad dressings.
| ● | Verified national retail scale: Approximately 10,000 distribution points — Whole Foods, Walmart, Kroger, Amazon, Thrive Market, Instacart — backed by $21.2M in funding including a $15M Manna Tree private equity investment; #15 on Instacart’s 2024 top 75 fastest-growing emerging brands |
| ● | Multi-certification clean label: Gluten-free, Paleo-friendly, Whole30 Approved, and zero-sugar across the core lineup; 100% grass-fed, grass-finished beef sourced from US farms raised without antibiotics or added hormones |
| ● | Named, accountable founder: Jason Burke (Founder & CEO) is publicly named, with a documented origin story — started with one dehydrator in a Charleston condo in 2012 |
| ● | Subscription savings with free shipping path: Brand subscription program delivers 10% off recurring orders; orders over $75 on the DTC site qualify for free standard shipping |
| ● | Protein range trails some specialty competitors: Meat sticks deliver 7–10g protein per 1 oz serving depending on format (beef sticks 8–9g; turkey 7g; Snack Mates 5g) — full-size specialty jerky from some competitors delivers higher protein per serving, though the format difference is worth noting when making direct comparisons |
| ● | Mixed third-party review signals: 4.4/5 on Social Nature (1,039 reviews — a product sampling platform) versus 2.6/5 on Knoji (61 reviews — primarily a coupon aggregator where low scores often reflect code availability rather than product quality); neither platform provides the independent accountability of Trustpilot or the BBB |
| ● | US-only shipping and high free-shipping threshold: No international or APO/FPO fulfillment; the $75 free-shipping minimum is above the $50 floor offered by many comparable DTC snack brands |
Is This 10% Deal Worth It?
| 10% | Baseline savings · Stack-ready Combine with steps below to push past the floor. |
The 10% saving here comes through New Primal’s subscription program — a recurring discount on ongoing orders rather than a one-time code. It is worth noting that the brand does offer a public one-time welcome offer at a higher rate for first-time newsletter subscribers, making the subscription the practical default for returning customers who cannot reuse that initial offer. On a $24.95 multi-count pack, the subscription saves roughly $2.50 per cycle — modest per order but compounding meaningfully for a product most clean-eating buyers restock regularly. Reaching the $75 free-shipping threshold in the same cart extends the per-dollar value further.
Frequently Asked Questions
1 | Who founded New Primal, and what is the brand’s origin story?New Primal was founded in 2012 by Jason Burke, who started making grass-fed beef jerky with a single countertop dehydrator in his Daniel Island condo in Charleston, SC. Co-workers noticed — first by smell, then by taste — and orders turned a personal experiment into a startup. Burke remains Founder and CEO. The brand has since raised $21.2M in funding and rebranded from “The New Primal” to “New Primal” as it scaled into a full platform brand. |
2 | What certifications do New Primal products carry?The core lineup is certified gluten-free, Paleo-friendly, and Whole30 Approved. Beef products are 100% grass-fed and grass-finished, sourced from US farms raised without antibiotics or added hormones. Products contain zero added sugar and no nitrates or nitrites. Poultry products are 100% all-natural. All items are also low-carb and keto-compatible. |
3 | How does New Primal ship orders, and is there a free shipping option?New Primal processes orders Monday through Friday. Orders placed before noon CST typically ship the same day; later orders ship the next business day. Delivery takes 1–5 business days via USPS Priority Mail or 1–4 business days via FedEx. Free standard shipping applies to orders over $75. Shipping is limited to the continental United States — no international, APO, FPO, or DPO delivery. |
4 | What is New Primal’s return and satisfaction policy?New Primal accepts return requests within 30 days of purchase. Customers can receive either a replacement or a full refund, processed within 7–10 business days of approval. For damaged shipments, email a photo of the damage along with your order number to [email protected] to initiate a claim. |
FAQ Coupons
1 | Does New Primal have any coupon codes right now? |
2 | How do I use a New Primal promo code at checkout? |
3 | What is the best New Primal discount available today? |
4 | Why isn’t my code working? |
5 | Can I stack multiple codes? |
6 | How much can I realistically save? |
7 | Are these deals safe and verified? |
This review draws on New Primal’s official site, Amazon product listings, verified press coverage, public funding records, and cross-referenced consumer data to ensure factual accuracy and editorial transparency.
The divergence between New Primal’s 4.4-star sampling-platform score and its 2.6-star coupon-aggregator rating warrants context — the lower figure likely reflects coupon availability rather than product quality. More meaningfully, the brand has no verified Trustpilot or BBB profile, limiting independent accountability. New buyers should start with a Sampler or small variety pack before committing to a subscription — the 30-day return window provides a safety net for initial orders.
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